Thursday, May 3, 2012

Clevamama - ClevaTummy Play Mat



Clevamama - ClevaTummy Play Mat - RM115 with free postage

Tummy time is an important activity and needs to be part of a baby’s routine.

In the first months of life, your baby will learn about movement of their body and develop the physical skills required for rolling over, sitting and crawling.  They learn to respond and adapt to challenges.  For this reason, a baby needs the opportunity to play on its tummy during waking hours (while being supervised) and to spend limited time in an infant seat/carrier, swing or other restrictive devices which inhibit free movement.

Visual simulation is another benefit of the tummy position.  Unlike a baby on its back (who sees only the ceiling and objects on other sides) a baby placed its tummy will lifts its head and view the world at eye level. 
In 1992, the AAP published recommendation to put healthy babies to sleep on their backs, resulting in a dramatic reduction of SIDS. The AAP back to sleep tummy to play campaign reminds parents to provide babies with adequate supervised tummy time, to promote growth and development. Not all babies enjoy tummy time.  Some may cry or refuse to lift up their head.  However, our scientifically proven ClevaFoam™ provides the most comfortable play mat available and it wont be long before you and your baby enjoy tummy time.   

The ClevaFoam™ used in this play mat is sceintifically proven to reduce the pressure on your baby's head by 50% and increase support by 80% and aid in the prevention of Plagiocephaly (Flat Head Syndrome). 

Please read the Trinity College Dublin research.

**Note - toys not included.

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